You sell adventure.
We drive leads.
DX1 is proud to be a Digital Certified Provider
for the Harley-Davidson® Dealer Digital Program
This program contains a fully integrated suite of digital products and services that will provide dealers access to innovative providers and technology. Dealers benefit from program integrations that will allow for greater visibility into performance including benchmarks and provider scorecards.
What are the benefits of the program?
- Market-leading websites vetted & certified by Harley-Davidson®, designed to deliver program outcomes and reporting to propel H-D Dealer Digital results
- Industry-leading support with proactive performance improvement recommendations through your Virtual Marketing Consultant
- Benchmark reporting against National, Market and District views
- Complete insight into website performance, bench marking and best practices to promote continuous growth and conversion
- Flexibility to choose from customizable designs that fulfill brand standards
- Applicable national model content and assets integration automatically on website
Learn more about DX1 and H-D Branded Websites.
Exclusive Integration for H-D Dealers
The DX1 DMS Connector for TALONes is available to all H-D Dealers enrolled in the Harley-Davidson® Dealer Digital Program. The DX1 DMS Connector is a seamless way for TALONes users to access and manage DX1 marketing features without the need to perform double data entry to market listings on their DX1 website.
The DX1 DMS Connector for TALONes uses DX1's exclusive inventory matching and suggestion system, allowing for efficient hands-off creation of listings so DMS inventor is marketed on DX1 websites FAST. Dealers will no longer need to enter specs, pricing, manage images in two different places, or make sure sold units are no longer advertised as they will be removed from the DX1 website automatically.
Turn that Lead into a Deal
When it comes to closing leads, it should be as simple as possible. DX1’s lead management tool is streamlined to give you the ability to follow your dealership’s “road-to-the-sale.” No need to manage your leads from a multitude of sites. Your lead manager collects and stores leads from your DX1 website and other online classified sites in one database, allowing you to gather important marketing data on your customers such as units owned, traded, and of interest for greater sales opportunities. As leads come in, automated lead and finance application response emails are immediately sent while you prepare to make the call.
You pay attention to the way you display your units in your dealership showroom. You make sure you convey the feeling of adventure to help customers visualize themselves riding cross country or rumbling through off-beaten paths. Your online showroom is no different. You don’t just sell machines. You sell adventure. You sell cool. You sell escape.
DX1 showrooms were created to transcend the cold reality of 2-D and help your customers get as close to the real thing as possible. We provide the features, specs and marketing images to automatically update your site when new models are introduced. Increase major unit leads with DX1's Showroom module.
Go BIG for the Small Screen.
DX1 websites are built using responsive design - the next generation of website technology that automatically fits the screen size of the device and delivers the same usability and information to the mobile user as to the desktop user.
All of your content lives within a single URL, boosting the SEO value and improving the speed at which your site loads. This means you don’t have to manage a desktop site and a separate mobile site. And, your customers will experience an optimized shopping experience on your website. Generate more leads. Close more sales.
Stay on Target
Being able to “Get the Full Picture” is all about transparency. How is my website doing? How many visitors came to my site? How many customers are using a mobile device to view my products? What units are they looking at? We’ve got you covered. DX1 uses Google Analytics to give you a wide or narrow view of the details depending how much information you want.
Built for Security
All DX1 sites have SSL (Secure Sockets Layer) certification. Visitors to your website will see visuals such as a green address bar or lock icon which indicates well-trusted encryption is in use on your website (HTTPS). They will know their sensitive information such as credit card numbers and contact information is safe when purchasing or submitting a form on your site. As an added benefit, search engines like Google are giving preference to websites that utilize SSL certification and penalizing those that do not. Because all DX1 websites are secure, this improves search engine rank, brand awareness and can increase website traffic.
"DX1 has been a GREAT partner or our dealership group. They are responsive, creative, and solve problems." A.D Farrow Co. Harley-Davidson®, Ohio