You’ve seen this before, haven’t you? One savvy customer leaves multiple major unit leads on your website over a series of days in hopes of getting different salespeople to provide different price estimates on one model.

It’s a lead management headache, not to mention a potential drain on your major unit profit margin. Thankfully this headache has been solved by the DX1 dealership management platform. With DX1, such attempts at reducing major unit prices are thwarted by an intelligent lead management system that identifies such consumer tricks.

How does it work? Once a consumer leaves a lead on your website, that lead flows into your DX1 lead manager. Your GM or sales manager can either assign that lead, or the system can be set up to distribute it to the appropriate salesperson. If the same consumer leaves another website lead later that day or even the following week, that lead will go to the salesperson who received the first lead, assuming the initial lead is still being worked on.

Meaning the days when one consumer can get multiple price quotes from multiple salespeople from one dealership are ending.

Want more information on how to take back control of your major unit prices? Find out more about DX1, the industry's only complete dealership management platform with access to everything you need to manage and market your dealership, including a DMS, lead manager, website and online marketing tools.