Indian Motorcycle of Greensboro
It was May 3, 2014, when Monty Hendrix first swung open the doors of his new motorcycle dealership in historic downtown Greensboro, N.C. At the time, he had no industry experience, no database of customers and just one brand, which was only then re-emerging in the public’s eyes.
But Hendrix had confidence in a philosophy that had succeeded in another industry and belief that his primary business partners, Polaris Industries and DX1, would provide him the tools to grow.
A year later, Hendrix and his staff have exceeded expectations. Their unit sales were nearly double what was realistically expected from a mid-size market. Plus, even with the better-than-expected sales, they’ve kept a firm handle on personnel costs thanks to the efficiencies the DX1 management platform provides the small but flexible staff.
“DX1 has grown as we've grown”
When Hendrix first opened, he or his staff would spend hours each week uploading inventory onto different online marketing channels. Today, thanks to DX1, that workload has been significantly reduced. Now, he simply uploads the inventory into DX1 and with a click of button, automatically sends units to a host of online sites, including his website and CycleTrader.com. Hendrix believes this one time-saving feature in DX1 saves him at least 10 hours a week. That’s 40 hours a month, more than 500 hours a year.
Some of that time-savings goes into marketing Hendrix’s growing list of Polaris brands. Indian Motorcycle of Greensboro now has Victory and Slingshot, both of which are featured on the dealership’s Facebook page. Hendrix expanded his social efforts to Twitter because the DX1 social platform allows him to post and view consumer comments in both Facebook and Twitter.
“DX1 is excellent for helping us track contacts and stay in touch with contacts. I've often looked at DX1 and thought, 'I'd love to have something like this for our other business as well.'”
The dealership’s enhanced social presence is part of the service-based business philosophy that Hendrix brought with him to the industry. Previously he opened a number of area martial arts academies, each of which he continues today thanks to a strong membership-based business plan. Keeping track and engaging that membership is what Hendrix believes is key not only to a profitable martial arts academy, but a successful motorcycle dealership as well.
Bring this success to your dealership.
Request a Demo or call 1·800·700·4DX1 today!