DX1 is proud to announce that we’ve joined the Low Speed Vehicle Dealer Association (LSVDA) as a Platinum Partner!…

PowerSports Business' "40 Under 40" program honors young professionals that make a big impact in the industry and DX1 is happy to share our very own JT Blackstad has been selected for this prestigious award…

PowerSports Business’ Nifty 50 selects DX1’s Smart Receiving as a product or service thats worthy of watching and…

We are thrilled to share the exciting news that Martine Nuera, a driving force in the powersports industry, has been named one of the winners of the highly regarded “Women With Spark” program hosted by Powersports Business…

DX1 is happy to announces the completion of DX1's integration with Turn 14 Distribution for all dealers using our software solution. Dealers can now find Turn 14 products, view their price, and complete the ordering process in a more efficient manner.

A+ Power Sports & Equipment — This great family-run dealership in Elkhorn, Wisconsin was kind enough to share their experience with the industry’s only true all-in-one dealership management solution, DX1. Watch how they describe their daily interactions with this software solution and how it’s made a positive impact on how they run such a successful dealership.

Give your customers the attention they deserve while being efficient behind the desk. Get a true all-in-one solution for your Powersports Dealership, DX1. Answer the question, what is DX1, in this short video!

DX1 proudly announces the launch of DX1 Part Kits for all dealers using our software solution. Part Kits is a new-wave feature designed to improve dealers' inventory management and sales processes through the custom grouping of part numbers.

DX1 is proud to be accepted into the PowerSports Business Nifty 50 of 2024!
The Nifty 50 is an annual listing of products and services from across the Powersports industry that can be a difference maker in your dealership. More often than not, these items will either bring in more customers or make working with your current ones better in some way with the ultimate goal of increasing profits.  

They've been with DX1 since the early stages and have watched the all-in-one software solution evolve over the years. Listen to the DeSimone family discuss some of the more important features DX1 has to offer plus newer features like integrated SMS messaging and smart notifications. DX1 provides a full-service DMS, lead manager, powersports website, and more that gives the dealer all the tools they need to generate more revenue and streamline day-to-day operations.

This is a special webinar recording from 11-9-23 on Holiday Optimization of your Dealership with DX1.

Jacob Berry, the host of Dealership FiXit Podcast and our Product Manager, Justin Quinn, sat down and discussed the importance of a DMS in powersports dealerships and other current issues that dealers face on a regular basis.

DX1 is happy to share our acceptance into the PowerSports Business Nifty 50 of 2023!
 

Charlie Jansing, Owner of Alcoa Good Times in Louisville, TN, was kind enough to to share some of the reasons why he chose to join the DX1 family. Charlie highlights DX1's dedicated support team and the interface between the DMS and dealer website. Watch this short video to hear some of the reasons why Charlie Jansing chose DX1 to power his powersports dealership.

DX1 is happy to announce our acceptance into the PowerSports Business Nifty 50 of 2022!

We sat down with Jeff Taube, president of STAR Powersports & Marine, and discussed many of his favorite things about using DX1. Most notably, he highlights DX1's fully integrated dealer management solution consisting of a powerful DMS, dealer website, and lead manager. But don’t take our word for it, take two minutes to hear it from Jeff himself.

We understand mandates from local, state, and federal authorities will put a strain on your operations due to COVID-19. As your partner, we are in this with you and are committed to helping your business during these challenging times.

In light of the recent Facebook data breach, I thought it was an appropriate time to discuss the importance of data security and taking measures to ensure your dealership is protected. Data leaks aren’t necessarily the biggest challenge — it’s what happens to your data after it gets into the wrong hands.

How can you possibly keep up with the frequency of Google’s algorithm changes while managing your operations, your leads and customer satisfaction? The answer: not very effectively. That’s why there are companies that manage your SEO for you, and it’s an investment that deserves consideration.

At the start of the new year, I asked Dominion Enterprise’s Chief Information Officer, Joe Fuller, to share his knowledge on technology trends that could influence dealerships in 2018. Joe provided insight into six areas to watch, three of which we featured in our January blog post. We’ll focus on the other three in this post.

We would like to welcome our newest DX1 partner, Yamaha of Las Vegas! This past week, our implementation team had the privilege of meeting with and training dealership staff on use of their new DX1 full-service DMS.

Last January, we kicked off 2017 with a blog post focused on three emerging technology trends: cloud computing, data insights, and gadgets and personal tech. I thought it would be interesting to start this year with a look at the technology that could influence your business operations in 2018.

Utilizing social platforms as a business tool are a must in today’s society, but not everyone may put YouTube in the same category as Facebook, Instagram and Twitter. YouTube, owned by Google, is the hidden gem.

The holidays are upon us! Time to start connecting buyers and their shopping lists with the perfect gifts your dealership has to offer. As you finalize your marketing plan for this season, we have a few tips (some tried and true, some new) for you to consider.

The changing expectations of consumers are ultimately affecting how successful retailers run their businesses. No longer are consumers solely shopping for best price. Rather, today’s purchase decisions are being made based on the consumer’s overall customer experience with the business along with the posted experiences of others found on review sites and social media...

DX1 was the first website provider for powersports dealerships to offer responsive websites and is now the first-to-market with responsive e-commerce websites. This upgrade will let dealers provide their customers a seamless shopping experience from any web-enabled device.

Remember upgrading from a typewriter to Microsoft® Office? It seemed nothing could be better than easy edits and documents saved to your hard drive. Then better arrived with the introduction of productivity game-changer, Google Drive. Now, those same documents, spreadsheets, and slide presentations can be created online and made available to anyone you choose to share the content with from wherever there is an internet connection...

As social media continues to evolve, it has become a platform to market products, provide customer support, find new customers and develop existing relationships. It provides an open forum for engagement with your audience, which presents benefits as well as challenges. Although a lot of your feedback will be positive, you may run into the occasional disgruntled customer who wants to be heard and share their story with a broad audience...

The editors of Powersports Business, the industry’s leading business-to-business trade magazine, announced the 2017 Power 50 dealerships during its annual awards dinner at the Greater Columbus Convention Center in Columbus, Ohio. We would like to congratulate our DX1 dealers...

Congratulations Jeff Throne of Langdale Powersports! Jeff stopped by the booth to take a demo of DX1 and learn all the benefits DX1 could bring to his dealership. He had no idea he’d be leaving Club BRP as the winner of our show giveaway, a YETI® Tundra 65...

It’s showtime! Night one of the fifth American International Motorcycle Expo is in the books and what a night it was. The show floor is filled with thousands of attendees and hundreds of exhibitors, all excited for what is in store. From an abundance of knowledgeable presenters ...

Destination: World Class Powersports, High Point, North Carolina. For our last stop on the North Carolina tour, our DX1 team stopped by Monty Hendrix’s newest dealership, World Class Powersports in High Point, North Carolina. Monty also owns Indian Motorcycle Greensboro, a very successful business he’s built over the past three years. He was so impressed...

Destination: Select Cycle, Greensboro, NC. Stop two on our North Carolina road trip: Select Cycle. John Hill, owner of Select Cycle, offered to give us a behind the scenes look at their daily operations and to meet their team. As soon as we arrived, it is apparent that Select Cycle has it’s own distinct style. John’s dealership is housed in a 1940’s building...

Destination: Indian Motorcycle Greensboro, Greensboro, NC.Our DX1 team recently stopped by to visit with Monty Hendrix, owner of Indian Motorcycle Greensboro, and his crew. We were excited to meet the new faces that have joined Monty’s team since the last time we visited, and check out how his dealership has grown. As a matter of fact, Monty recently opened a new dealership...

DX1 has announced the availability of F&I integration with RpmOne through DX1’s DMS. This new integration between DX1 and RpmOne enables dealers to send buyer and sales unit information directly from the DX1 DMS to RpmOne, helping eliminate duplicate data entry. Once the data is received by RpmOne...

I’m currently in the process of shopping for new appliances. This search would have once involved driving to various appliances stores in the area to compare models and prices. I may have even purchased a copy of Consumer Reports. This time, I’ve made my decision while in front of a laptop, researching models and competitive pricing. Instead of Consumer Reports, I’ve studied...

DX1, provider of the only complete dealership management platform in the powersports industry, is pleased to announce the roll-out of secure HTTPS website technology to its dealer network. DX1 is the first provider in the powersports industry to offer this enhanced security feature to dealers. The SSL certificate and HTTPS security feature are provided free of charge to all DX1 customers...

When the topic of SEO comes up, it often pertains to website best practices. That’s because good SEO is critical to being found in search engine results. This post will not focus on website SEO, but will offer another equally important consideration - optimizing for local search beyond your website...

Congratulations Taylor Reilly of Pro Sport Suzuki Polaris! Taylor stopped by the DX1 booth to learn more about the benefits of owning DX1’s complete dealership management platform. To his surprise, Taylor won our Polaris Summer Sales Meeting giveaway, a YETI® Tundra 65...

Download this free white paper on Successful Business Listing for you dealership. Whether you are listing your business for the first time, or re-claiming to clean it up, follow these instructions for Google My Business, Yahoo, Bing, Yelp, Yellow Pages, Facebook and Merchantcircle.com.

The wait is over, the 2017 Polaris Summer Sales Meeting is finally upon us! It was a great pleasure shaking hands with customers and meeting an abundance of powersports industry professionals last night. We look forward to meeting with ...

DX1, provider of the only complete dealership management platform in the powersports industry, has announced the availability of integrated EMV chip card terminals with MIC’s BankCard Program. Offered only through DX1 and the MIC, this is Verifone’s first EMV hardware/software credit card integration customized for powersports dealers.

The primary website objective for most powersports dealers is to generate unit leads. Calls to action are placed on the home page in banners and buttons and text links. Your inventory pages include numerous opportunities for interested buyers to submit leads. Your website can be the optimum lead generator, but unless your team is actively and skillfully responding to leads, your dealership isn’t going to maximize your sales potential…

Two notable cyberattacks have made the news this month. The first being the Google Docs phishing attack and more recently, the Wannacry ransomware attack. The phishing emails are often crafted to pose as a business or person the receiver trusts, such as their bank or a business colleague.When the unsuspecting victim clicks on the fraudulent links contained within the phishing emails…

In my March blog post, I discussed the importance of ongoing SEO to earn a top spot in the organic search results. Now let’s look at how a combined SEO and SEM (search engine marketing, also referred to as pay-per-click) marketing strategy can help you further dominate the search results, and what makes each valuable in its own right.

As a former dealership owner, Curtis Conner, DX1's Vice President of Development, wants to help dealers eliminate all of the repetitious tasks that take them away from their customers. "We understand the problems dealerships go through and try to come up with the best solutions." Curtis Conner, Vice President of Technology, DX1.

Damir Tresnjo, DX1’s V.P. of Technology, reflects on the journey of DX1 from a vision to a seamless, cloud-based system that is saving dealerships time and money and helping them become more successful by allowing dealers to focus on what’s important - their business and serving their customers.

Final Destination: Elk Grove Power Sports, Elk Grove, CA. After a week that began with a cross-country flight, and culminated in 900+ road miles, members of the DX1 team, including Account Executive, Norm Navarro stopped by to visit our final dealership on the California Road Trip Tour, Elk Grove Power Sports in Elk Grove, CA...

Destination: Auburn Extreme Powersports, Auburn, CA. Members of the DX1 team, including Account Executive, Norm Navarro and Implementation Specialist, Selena Dent, stopped by to visit with Jeff Barbarick, owner of Auburn Extreme Powersports in Auburn, CA...

Destination: California Custom Trailers and Powersports, Elk Grove, CA. Members of the DX1 team, including Account Executive, Norm Navarro, stopped by to visit with Trevor Messersmith, owner of California Customs Trailers and Powersports in Elk Grove, CA...

Destination: Fred Cummings Motorsports, Bakersfield, CA. On day 2 of our California road trip, members of the DX1 team, including Account Executive, Norm Navarro, stopped by to visit with Dealer Principal, Garth Cummings and General Manager, Darren McCollum, of Fred Cummings Motorsports in Bakersfield, CA...

Destination: California Custom Trailers & Powersports in Paso Robles, CA. Members of the DX1 team, including Account Executive, Norm Navarro, stopped by to visit with General Manager, Kirk Allen, of California Custom Trailers & Powersports in Paso Robles, CA...

Out of the box, when you purchase a website from an experienced website provider, your site has some search engine optimization (SEO) baked into the framework. Your site is coded for quick load time, the page URLs are SEO-friendly, and meta data including page titles and descriptions is added. However, unless your website vendor also provides you with ongoing SEO services, this responsibility falls on you. You may take the next critical step of adding some content to your site. But besides your inventory, how often do you really update your website?

By now, you’re probably quite familiar with the ‘mobile apps’ you download on your mobile device. Depending on your device, you have a specific app store (like Google Play or iTunes) through which you search, review and download mobile apps. Depending on what you use your phone for, you’ll be interested in different types of apps ranging from fitness monitoring, social media, traffic patterns or maybe just mindless games to pass time...

As we enter the new year, I thought it would be interesting to take a look at some of the emerging technology trends of 2017. The powersports industry is evolving and dealerships are realizing the importance of embracing technology and dealership management solutions that allow their businesses to function more efficiently...

Dealers utilizing a PDS Certified dealership management system have a huge opportunity to take advantage of data that wasn’t previously available in their DMS. PDS Certification is the result of Powersports Data Standards (PDS) and the need for standardized data and OEM integrations across the powersports industry.

Is this the message you greet your paying customers with at your dealership? You may occasionally encounter this line during your own retail experiences, though since 2015, the number of retailers not protecting themselves and their customers with EMV chip card compliant technology is on the decline...

Running a successful powersports dealership requires dealers to embrace the technology that allows them to adapt to the changing retail expectations of their customers. Dealership management started with pen and paper, evolved to server-based systems and has now shifted to cloud-based technology platforms....

The editors of Powersports Business, the industry’s leading business-to-business trade magazine, announced the 2016 Power 50 dealerships on October 13th during an awards dinner at the Orange County Convention Center in Orlando, Florida. For the second year in a row, DX1 customer Logan Powersports Group was named the No. 1 dealer in North America! A huge congratulations...

Our partnership with the Motorcycle Industry Council’s (MIC) BankCard Program is creating opportunities for all dealers to affect change in the powersports industry, more specifically their local communities. MIC members play a vital role in maintaining the health of the powersports industry and ensuring that motorcycle enthusiasts' best interests are protected...

This week the DX1 team had an opportunity to take part in the 2016 BMW Motorrad USA Dealer Meeting in Los Angeles, CA. We were extremely excited to be a part of the first ever BMW Motorrad Solutions Vendor Expo which showcased a variety of vendors with services ranging from dealer management systems, websites, consultative 20 groups and online marketing...

There’s a relatively new term related to dealership management systems that you’ll quickly become familiar with: PDS. Powersports Data Standards (PDS) will enable much needed data standardization and integration between powersports dealers and manufacturers...

These are just three marketing words that will evoke emotion in a powersports enthusiast. When you tap into the emotions of customers who are seeking fun, freedom or adventure, you convert lookers into buyers. Easier done face-to-face, but more of a challenge from a website...

If you had a chance to visit the DX1 booth at Club BRP in Orlando, you saw that we raffled off a chance for one lucky dealer to win a Sea-Doo SPARK. We had three great days of product demonstrations, conversations with dealers and onboarding new DX1 dealer partners. We love the chance to meet dealers face-to-face and share the DX1 experience...

For those that attended the recent Polaris meeting in Nashville, you were probably wowed as well by a spectacular event. Everything from the speakers, the 2017 model reveal, the vendors, the entertainment and especially the dealer engagement was top-notch. The DX1 team had a blast, meeting new dealers and catching up with current customers...

Does your dealership have the mobile content that delivers the results powersports consumers are expecting? Evaluate your marketing efforts by putting yourself in the buyer’s shoes. Identify the micro-moments during the journey that take them from being a buyer to a long-time dealership customer. Some of these may include need-to-know, need-to-do, need-to-go and need-to-buy, moments, among others.

The DX1 platform is now being utilized by more than 1,000 dealerships across the nation. Bison Thunder Motorcycle in Saint Michael, MN was the 1,000th dealership to acquire the platform.

DX1, provider of the only complete dealership management platform in the powersports industry, has announced its strategic partnership with the Motorcycle Industry Council’s (MIC) BankCard Program. DX1 and the MIC will work hand in hand to increase engagement and involvement within the powersports industry.

You work hard to generate leads. You spend a lot of time promoting your inventory through websites and classified listings, email marketing and paid search. If you're successful, leads are coming in 24/7 via a multitude of devices.
This is all fantastic, IF you take advantage of the leads by contacting them immediately...

Chances are, you have a website or CRM database that captures and stores customer email addresses for your dealership. You may also have a newsletter solution that collects subscriber email addresses...

You know that staying engaged with your customers and prospects is important. Very important. You’ve built a solid database of valid email addresses. You have a great newsletter tool that ...

You’ve seen this before, haven’t you? One savvy customer leaves multiple major unit leads on your website over a series of days in hopes of getting different salespeople to provide different price estimates on one model...

Are Google’s recent changes affecting your ranking? Google’s SERP (search engine results page) changes are creating more competition, requiring businesses to rethink their search engine marketing strategy. Learn what you can do to successfully market your dealership online.

This may be a bit strange to consider.

This is a no-brainer for your 2015 goals.

The most important 5 minutes of your week.

Follow this suggestion to land more conquest sales.

If you’re this store, you’re losing. Big time.

Confused? Then we’re on the right track

With online marketing, they’re just giving away business

A true (and strange!) dynamic in our industry

This is missing from your dealership staff

The absolutes of Parts Department discounting

Why should dealerships take interest in LinkedIn profile pages?

Psst. Someone’s saying something negative about your dealership

Isn’t this our desired outcome?

To text or to call: Does it matter?

With DX1, powersports dealers are relying on resopnsive technology to improve the consumer experience and enhance their online brand.

Highlighting this year’s Club BRP Ski-Doo event was DX1 - the complete dealership management platform. Aided by good weather and a wonderful location (thanks to BRP), we were set up for success!

Our lips have been sealed for several months, but we’re excited to finally announce that DX1 was selected for a case study by Microsoft.

There are three types of learning styles – auditory, visual, and kinesthetic. Of course, we tend to use a combination of all three but generally prefer one type strongly over the other two.

It’s for this very reason that we’re dedicated to bringing you a variety of information to help you get started on DX1. No matter your learning style, you can find something that fits you and the rest of your staff.